Never, and I mean never, underestimate the spending power of a woman. While there may be a few select stores that cater to men, women are the driving force behind retail sales. Marketing companies know this, and that is why women are the target of a lot of the advertising we see.
Of course there are young adults and teens too, but even the spending by these groups is driven by mom helping them pay for clothes at places like Abercrombie & Fitch (ANF), American Eagle (AEOS), and Aeropostale (ARO).
